Women's Formula contains a specially formulated combination of adaptogenic herbs, vitamins and minerals to meet the unique nutritional needs of women, while balancing the hormone system, stimulating the immune system and enhancing energy levels...

A Complete Multivitamin and Mineral Formula with Lycopene and Saw Palmetto for Prostate Health. Created especially for the rigorous physical and mental demands on today's man, the Ultra Herbal Men's Health for support men's chemistry...

Mother Diary to launch probiotic curd on Friday

View PDF | Print View
by: Guest
Total views: 177
Word Count: 233

NEW DELHI: Mother Dairy, a wholly-ownded subsidiary of National Dairy Development Board, is going for an ad blitzkrieg to promote its probiotic product,'b-active' curd which will be launched in the NCR region on Friday. The company would distribute leaflets and launch awareness programmes by engaging doctors. It plans to target BPOs and office space for promotions. The company would also organise sampling exercise in shopping malls and entertainment centres.n

All these activities would be carried out along with regular ad campaigns in print, radio and television," Mother Dairy CEO Paul Thachil told. Proboitics are products derived from bacteria and are considered to be healthy for digestion. Mother Dairy follows Nestle which launched its probiotic products on Thursday. The company has earmarked Rs five crore for promotional activities in the next 12 months and has coined the tag-line "Happy tummy to you", he said. Speaking about the campaign, he said, there is no existing market for the products in the country and we have to create awareness about these products and their benefits to consumers. "Mother Dairy would introduce curd in the NCR region initially and depending upon the response, it will explore other market in the country," Thachil said. The product would be manufactured at Mother Dairy's plant in Ghaziabad near here and would be available in all outlets I NCR selling Mother Dairy products in the region.

Related: Mother Diary to launch probiotic curd on Friday

Additional information:

From www.dnaindia.com:
Effets de tanins sur la croissance et la digestion. de deux espces de papilionides. La comparaison a port6 sur les effets.
Digestion is the process in which food is broken down into nutrients used by the body. Food passes from the mouth through the esophagus.

---

Rating: Not yet rated

--Choose-- 0 1 2 3 4 5

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.