Private practice marketing, in order to be successful, requires a repeatable system, one that you can use over and over again.
Remember that SYSTEM stands for Save Your Self Time Energy Money. Keep this in mind as you develop various systems in your practice.
Do you know how to structure programs to market your private practice? Read on to learn how to deliver the same material in a much more attractive manner.
Therapy vs. Programs
Believe it or not, by now most people have had some experience with counseling and therapy. More and more people are getting experience with coaching as well.
The problem is that most therapy and coaching is seen as an ongoing same time next week for the rest of your life with no foreseeable end in sight kind of process. Most people get skittish about committing to this kind of thing, whether for the first time or for another time.
This is where the value of creating and structuring programs comes into play. You can take the same content with a fixed number of sessions and market it as a program and get much better results and more clients.
For example, let's say I have a couple contact me that is not on the brink of divorce or even really fighting, the just feel like the spark has left and they want to make things better, but are not sure how to do it. I could say sure I'll work with you let's meet every week for awhile. Or I could say let's get you started in my 5 Week Relationship Jump-Start Program.
See the difference?
The nice thing is that many people, after completing the program, are now ready to get into a more regular schedule with you. Even then I would call it a program, such as The Ongoing Relationship Coaching Program.
And, oh yeah, one more thing. You can charge more for a program than you can for ongoing therapy.