Target Hot Fashion Lingerie

Lingerie wars are coming to a mall near you.

Retailers including J.C. Penney Co., Target Corp. and Kohl's Corp. have discovered that fashionable underwear for women is a hot trend. To cash in on it, they are launching lingerie lines or giving old ones a makeover or redecorating dressing rooms and offering professional fitting services. Other companies, including Chico's FAS Inc., American Eagle Outfitters Inc. and Charming Shoppes Inc.'s Lane Bryant, have created stand-alone lingerie stores.

The retailers are hoping to steal some thunder from the Limited Brands Inc.'s Victoria's Secret chain, which has dominated fashion lingerie in the U.S. ...

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