Signs of growth energize towns
PARKER - The lure of raising his children in the small town of his youth brought Reed Friese back to Parker this spring from the Seattle area.
That and the booming metropolis that is nearby Sioux Falls.
In what many area economic development directors hope is a sign of their futures, more people such as Friese are returning to their hometowns around Sioux Falls to live and take advantage of careers tied to the city.
That seems especially true in Turner, McCook and Lincoln counties - all part of the Sioux Falls Metropolitan Statistical Area since February 2004. A county is included in an MSA when at least one in four of its workers are employed in a central county, according to federal guidelines.
In Turner County in particular, hundreds of its 8,540 residents commute to Sioux Falls. Some travel down the road to Freeman, Lennox and other communities within their own county to work at ethanol plants, clinics and schools.
"My sense is that between 50 and 65 percent of our people commute on a daily basis," said Mark Kasten, coordinator of the Parker Development Corp. "The majority are going to Sioux Falls."
And that's not a bad thing, he added. Everyone knows how Sioux Falls' growth has ignited the populations of nearby Brandon, Harrisburg and Tea, he said. Though Census Bureau data suggest that the populations of all 10 communities in Turner County declined from 2000 to 2005, Kasten suggests that trend could be turning around.
For one thing, he sees five to six new households coming into his town each month, based on water and sewer hookup records, compared to one or two families leaving.
He also said there are seven new houses under construction, compared to one or two annually as recently as three years ago. And numerous housing developments are in various stages around Parker with the capacity to handle up to 120 homes.
"If you look around our community, there are signs of growth everywhere," Kasten said. Returning to embrace rural lifestyle of youth
Friese embodies that. A 1991 graduate of Parker High, he journeyed to the Pacific Northwest in 1995 to work at his brother's aircraft refinishing company. But as marriage and parenthood transformed his life, Friese found himself yearning to give his three children the small-town upbringing he had.
"And I always said, if I move back to any small town, I had no negative memories of where I was raised, so this is where I would move back to," Friese, 34, said.
Here on the prairie, 30 miles west of Sioux Falls, he has started a gourmet coffee business called the Cherrybean Coffee Co. Wholesalers on the two coasts supply him with fresh, organic beans grown by cooperatives of small farmers in Guatemala, Costa Rica, Yemen and Mexico. He intends to sell his products online and to develop wholesale accounts in places such as nearby Sioux Falls. He also plans to open a retail coffee shop in the former Home Federal Bank building on Parker's Main Street by Oct. 1.
"It will take a lot of effort, a lot of blood, sweat and tears, a lot of hitting the pavement and getting the product out there. But with wholesale and online retail, there is no limit to where my market is," Friese said.
Foot traffic isn't going to drive his business, Friese said. But it is important, and his timing on that end couldn't be better now that a yearlong project to reconstruct Highway 44 through Parker is done.
For a year, the community missed the steady flow of traffic through town, particularly commuters on their way to Sioux Falls or fishermen with RVs traveling back and forth to the Missouri River.
"It's been huge," Kasten said of the lost revenue.
The road's completion now ideally positions Parker to recapture that money. And it can only aid community efforts to make it more attractive to new residents and businesses, Kasten said. Along with the housing developments, Parker recently completed work on a $100,000 athletic complex and an $83,000 bike path.
"We look at economic development as filling our school, filling our houses and creating a work force," Kasten said. "With that will come businesses."
The potential for growth and economic development in southeast South Dakota should be massive for the whole region, said Richard Benda, secretary of tourism and state development.
"It certainly stands to reason that surrounding counties, like Turner County, will be positively impacted," Benda said. Centerville emphasizes housing to lure families
In Centerville, many of the 864 residents commute to Vermillion, Beresford, Viborg and Sioux Falls. Bill Hansen, the town's coordinator of economic development, said Centerville leaders think stabilizing their population and attracting young families is the key.
"The majority of our efforts in the last couple of years has been to develop our housing projects," Hansen said. "If you can attract young families to the community, that keeps the school going. And when there's more people coming into town, there's more traffic in our businesses."
Centerville is developing a 15-lot housing project, Hansen said. It's also working on a day care center. "We're trying to make Centerville as appealing as possible," Hansen said. Viborg focuses on attracting businesses
Of course, creating a larger work force in Turner County is critical, considering that only 110 of its 4,705 available workers were unemployed in June, according to the state Department of Labor. But in Viborg, just northwest of Centerville, the economic development focus is more on attracting business than increasing the available housing and work force.
"If we have places for people to work, they'll move here," banker John Overby, president of Viborg's Development Corp., said. "So the approach we've had is a little different than neighboring towns."
His goal is to get one new business every year and retain the businesses Viborg has. So far, they've been successful, Overby said. Downtown, they have three gas stations, two cafes, two banks, a grocery store, lumberyard, pharmacy, movie theater and flower shop.
The town also has a large medical complex, Pioneer Memorial Hospital & Health Services, with a nursing home, Alzheimer's unit, assisted-living center and dental clinic.
With all that, Overby doesn't consider this town of 800 people a bedroom haven for commuters, but rather a thriving community unto itself.
"That makes the business aspect important," he said. "If people are driving to your town to work, they're not going to drive home and then drive somewhere else to purchase their goods."
That's not to say Viborg is ignoring its housing needs, Overby said. Developers are preparing 14 residential lots at the west edge of town. Looking for a bounce from Sanford, Hyperion
Indeed they must, especially with the opportunities posed by Sanford's ambitious plans in Sioux Falls and the possibility of an oil refinery in Elk Point.
That's obvious throughout Turner County.
"I think it could transform us," Hansen said in Centerville. "There are going to be winners and losers in projects like this, and growth. What we need to do as a community is figure out how to position ourselves so we can take advantage of that growth."
Parker already understands the influence of Sioux Falls on its livelihood, Kasten said. Though he said he is convinced his community is fairly self-sustaining, "I don't know that we'd be able to sustain ourselves if there was no Sioux Falls."
But Sioux Falls is not going away. And with the possibilities for Sanford Health and Hyperion, it seems there will be more people such as Reed Friese looking to come home to the small towns of their youth.
"When you talk about possibilities, like Hyperion, I see nothing but upside," Kasten said.
"A company coming in with that many jobs could have real impacts on businesses here, trucking companies, construction businesses.
"And even if it doesn't, we'll be all right. What we see now in Parker is steady and consistent growth. I don't think that's going to change."
Reach Steve Young at 331-2306.
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