Confused by Options in the Beauty Aisle? Introducing www OlayForYou ca

Attention Beauty/Lifestyle Editors: Confused by Options in the Beauty Aisle? Introducing www.OlayForYou.ca



Innovative new website helps take the guesswork out of skin care TORONTO, Jan. 31 /CNW/ - Staring dazed and confused in the drugstore's beauty aisle has become an increasingly common experience in recent years. If the number of skin care options seems to be growing, they certainly are. Retail sales of skin care products in the U.S. totaled U.S. $7.8 billion in 2006, and with the anti-aging product industry increasing seven per cent annually, the options will only continue to grow. It can be difficult - if not nearly impossible - to decide on the right, personalized skin care regimen without some help. That's why Olay is introducing OlayForYou.ca, a customized online service that gives women more than just boxes to check: "OlayForYou.ca features a breakthrough new virtual conversation technology that is like having a personal skin care consultant in the comfort of your own home," says Jennifer Sutherland, Olay Marketing Canada. "Women are able to enter their skin care concerns and are then guided through a unique experience that delivers personalized product recommendations from Olay based on individual needs." Starting in January 2008, women can visit OlayForYou.ca to be taken through the experience. How it works

OlayForYou.ca tackles the look of one or multiple concerns and can provide a two-step regimen with a foundation in cleansing and moisturizing, or a more advanced regimen with numerous treatment products as requested. Once OlayForYou.ca determines the right personalized Olay skin care regimen based on a user's needs, it will explain each product, how it should be used, and why it will help with her skin care concerns. She can then print a product list to take with her to the store of her choice. "We heard that one third of all consumer calls to the Olay customer number were asking for clarification on products and product lines," said Sutherland. "We realized that women needed more guidance with selecting their products and we wanted to help them feel more confident in their purchases." Olay For You is available in January 2008 at www.olayforyou.ca. In support of the new service, Olay will be conducting travelling, in-store consultations with consumers across Canada from January to June at participating Zellers, Loblaws and Wal-Mart stores. The consultations will feature an Olay booth where shoppers can try out the new website and receive a personalized recommendation with the help of an assistant. About P&G Beauty P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Cover Girl(R), Clairol Nice 'n Easy(R), Herbal Essences(R), Head and Shoulders(R), Venus(R), Gillette(R), Crest Whitestrips(R), SK-II(R), Wella Professionals(R), and the luxury or prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R) , Hugo(R), and Gucci(R). Please visit www.pg.ca for the latest news and in-depth information about P&G Beauty and its brands.



For further information: Lauren Wolff, Louise Armstrong, Palette Public Relations, (416) 703-9859 x 24, 12, lwolff@palettepr.com, larmstrong@palettepr.com; Pam Baillie, P&G Beauty, (416) 730-4135, baillie.pe@pg.com

If you sensitive to this title, first apologize to you, however, based on the professional and moral position, compelling the use of the X ditch marketing, this term.

Sexually suggestive and sexy is different

This theme will be the content of certain marketing, public relations, advertising representation of those who are unhappy, but I have absolutely no intention to belittle or stigma of the meaning of this operation. Victoria over the past few years, supermodel, dew point, and so full of Jitu hinted that the wording of the news space occupied, the operation has become the topic of the way.

If I said: Chung-Hsien Wu in Taipei from host Eastern drink-driving was banned, the term inguinal sister

However, the drive from the Chung-Hsien Wu wine events, the inguinal sister presence constantly repeated reports by the media, advertising channel erotica only a inguinal sister waiting for you! Message, before this no one really This widespread use of this new term, but hinted that it is origin of the long, in the past the most commonly mentioned, and that is brigade Fox (Travel Fox) Luoshen advertising.

Sexually suggestive marketing has been to have a high degree of concern, in an increasingly open society, there are too many ads on the use of sexually suggestive achieve performance goals. X

Sexually suggestive and sexy performance is two completely different things, how to handle them is difficult to grasp, but many people still hope that the sexually suggestive rather than sexy performance to attract customer attention, I think that the X-ditch marketing, can be starting from the feeling sexy, and not sexually suggestive.

X

Some X-ditch marketing, has adopted an interesting approach, for example, Lai Yew (Clairol) company herbal extracts shampoo advertisement, in the toilets of the plane, a young girl Xiantoufa side, the side of the issue as to orgasm cheerful voice on the aircraft through loudspeakers, in the cabin radio, so that each passenger are very surprised that there was a lady named to the flight attendants can buy a bottle of this cheerful woman brought shampoo. This is a kind of a fun way to the content of advertising has texture.

Walk sexy line advertising has already attracted attention a result, market competition is one of the weapons, as long as it is the exquisite beauty with sexy, whether men or women, are apt to be sexy move. Not so much impressed by the sexy than impressed by the beauty. Of course, some of the preferences that it is the weakness of human nature. Fresh color, and also, advertising is often the starting point, that the use of sensory stimulation.

X

However, I would like to engage in the proposed X-ditch marketing of the enterprise, the best sense of beauty and sensuality to coexist, and this kind of X ditch marketing, not Yinqifangan. Of course, some advertising is to have aroused controversy, because is a controversial topic, as long as there are topics, this will cause everyone s attention, which often brought attention to the performance.

X

Some industries have to use the X ditch marketing, or underwear company s advertising is so, some shooting practice direct appeal in the sudden shock, and some of the demands of an external is better than internal , each one of the companies focus is not the same, but emphasized that the curves have to Linglong. However, I always think that women underwear advertisements must show this? Like shampoo advertisement, must be white Liangliang beauty of the hair?

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Aodaichi underwear advertisements, one of which read: The people on both sides hailed a taxi, the driver chose distant results compare Gaoting female customers. Proud of this model to another to the chest curve a group of women demonstrators to allow these flat Ziyi woman enough trouble (chest) how do?. The final act into their underwear store, crazy to buy underwear, completed until Helping You take Dianmen, a pile swarm of taxis. The demands of the advertising?

Advertising not only sell the product itself, there are many behind contained ideology. Female underwear advertising is not only that fullness, Rugou, the importance of attracting the opposite sex? Women s self-confidence is not only an affirmation from men?

The question is, a lot of employees counters that many women customers to the store to buy underwear, will be designated as advertising models, wearing that. Customers have been very successful advertising brainwashing, the United States and more girls want Ting, think that in order to attract the attention of boys, only out of self-confidence. These sexually suggestive with the temptation to think that the external female is everything, not only simplistic female beauty, but also placed too much emphasis on male brain not only with colored vision to evaluate heterosexual.

Baby HIP

Another Huageer Baby HIP advertisement, a group of men watched a girl Meng hip parking Qiaozhao the appearance of this is a hip that will allow the smaller and more naturally underwear products, as well buttocks from the Alice , Ting to establish a pattern of female stereotypes, but also hinted that men look at women buttocks.

Also Leidaisi on the bra from the advertising, a crowded meat to emphasize

I agree that the industry has to take some sexy appeal, but X-ditch marketing, Can learning herbal extracts the indirect approach, not to be so blatant demands sexually suggestive?

Also responsible for their own consumers

Members believe that coffee also allow men impotence? Gao Ling-feng artists speak of Firebird coffee advertisement, a cup of morning, evening display its power lines soliciting an imaginative, and the product packaging is nude girls leaned back in the next high-Ling-feng, with a strong sexually suggestive reminded Men, drink this coffee will bring benefits triggered by the results of the Department of Health questioned in the random testing products and found that even with sharp containing ingredients such as impotence of western medicine.

Although high by Ling-feng held a news conference to explain their victims, but in the filming process, will Is he suspicious? Singapore provides artists speak not just for the sake of money and speak, we must pay attention to their social responsibility, must be truly used and there is clear effect. We? Only look forward to industry self-regulation, self-discipline artists will not be a too vague expectations?

Too many similar products, high-Su Ling-feng is one of the sea, but is taking night road has been more than one day will be to expose. But inside the cable channel, we have often found that some men can improve organ function products, Sun tools, and cannons sexually suggestive advertisements, with the use of control before the upset and remorseful man looks lonely The woman, use high-spirited men and women

Men drugs (or they say he is a health food) must demand desires reborn?

Even sexually suggestive food companies use. Laurel food fried rice advertising, is the beginning of a man and a woman in bed intimate embrace, also discussed: noon to eat? Ate fried rice !. Results of ultrashort girls lower body, the Reku Chaola, Chouzhaoxiaomanyao in cooking lunch. After eating, Pudao boys to girls in bed, this time accompanied by a line: What to eat at night?

More sexually suggestive, will arouse the opposite effect? Customers will cause some resentment? Will be selective memory?

I agree with the people for sex are curiosity, aspirations, Fun things easily lead to curiosity, and even tried to use sexually suggestive advertisements appeared in a large number, they can easily find the effect of rendering the product, and some people even remember only live sexually suggestive, but in the end forgot what goods in the advertisement.

Once in a lecture hall after, a private audience said to me: They are in the advertising business considerations, the public attract audience, it is necessary to create topic, and it is not otherwise means. I agree with this argument, But must be used sexually suggestive effect? Is not a commodity that can be used and should be the characteristics of the product itself, as there are industrial properties, like underwear and advertising will be sex have relevance. But the vulgarity and therefore can not become an excuse for sexually suggestive, with the necessary social or ethical considerations.

Can be sexually suggestive, but please towards interesting, refined sexually suggestive, and not vulgar sexual demands!

(Corious)

According to foreign media reports, Britney Spears recently launched her name to a series of cosmetics, as well as to the curious (Corious) perfume personally stood up filming TV commercials, but advertising has not been broadcast by the British first The television industry monitoring body severely criticized because too much content for the demands of the naked.

30

During this 30-second television ads, Britney alone in a hotel in the fantasy adjacent room, Jun Nanmu, and then switch directly into the ambiguous fragments, full of lips, struggling fingers, fingernails being drawn the bloodstain skin, blooming flowers, rain and fog in the windows of a struggle with the physical, and so on. Finally back to Britney still alone, let the audience decide for themselves in front of all is true, only exists in the imagination of Spears.

Strict supervision of the United Kingdom believes that the advertising industry, this is a sexually suggestive advertising, it is easy for young viewers have an adverse impact on advertising this may not be requested in 19:30 before the television broadcast. However, the United States television advertising industry take exception to this, also ridiculed the British conservative. Some advertisements also ironic: British advertising industry monitoring centre in disguise for Britney advertising. However, these attacks and the defence has become a topic driven consumer curiosity, then Spears perfume-selling brand not the.

Sometimes I often think that the customers think too much like sex is the manufacturers, advertising companies or consumers caused by their own?

And have even been materialized

Sexy is the last two years to whip up the wind key model, she speak a little more unnerving products, and every day she Several of the news.

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Moderator XU Nai-lin first regardless of the plasma TVs and speak the views of many commodities, the Internet has already been made: wow! Sexy new advertising, barbecue sauce, and also with lovely + Rugou plant line. if I were vendors, I will come to a promotional activities, winning, plasma TVs will she wore, his clothes will give you (and of course only Reku jacket, it can not from the spot ...). another personally Hey you eat barbecue Oh, How? kill die (Service) on the kill in the end

From the network views, many people agree that if the underwear advertisements, not from the physical reality to think about how to sell, can be used plastic Taiwan people ? But even barbecue sauce is filled with sexually suggestive, is not always think of too many people from fresh color, and also with the perspective of goods or brand?

Even if the product is not purple cow, can still be turned into purple by artificial means, that is icing on the cake, focus on the essence of Kam , added the Naduo rather than spend. Of course, Flowers If we can finishing touch, but also not a bad idea, but can be a little less materialization of the female sexual meaning?

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I have always believed that the network can speak on behalf of some level of customer base, even if that was a personal opinion, there may be opportunities arising from the discussion, and even stimulate the media coverage (of course, some reporters find nothing focused on the BBS), so to objectify women, or prominent individuals sign of the body that stimulate sales curve hurricane, it really is the front rather than marketing tactics?

But can sell, in addition to inguinal, Rugou these great imaginations space sites, but also to sell? Remember that Hong Kong films used to be a one contains actress leaves-mei (chest great famous) in the program every day performances, from the day less than a day, until the last episode, the final two points cover the chest were tore down to the audience , then? The program died, because that may not speculation, there will be no audience.

DU speculation artist album, take off to undress in public, was originally nude, due to statutory requirements, but exposed upper body, lower body exposed underwear.

A classical music performances in Singapore girls, 1993 and EMI co-publishing of classical music album, Norman Lebrecht in Who killed classical music (1996, the Chinese version of the new news in 2,001 published) records the history of this publicity:

The media publicity received two Chen Zhao, is the first feature she stood calm shallow water, holding the hands of a white violin, was wearing a soaked in Baoshan, and almost transparent white leotards , the next body hair clearly visible. second photo, she appeared in the ski route, dressed in mini-lovely and the Reku Gaocha, big legs Zhang. for the shooting by the Sun as Sharon, The little girl dressed in tailor underwear, Miwengui mouth into the camera to make sophisticated expression. At that time, only 16-year-old Chen!

Bond

Chen is not the only, but also the Bond we call bar Victoria String Quartet groups, as Kuanyijiedai, a variety of sexually suggestive publicity, and the focus of media reports, was the same led to four individuals and inguinal Rugou music? Who knows? Who care about?

We should all ask ourselves, we are not condone this kind of operation practices? I often ask ourselves, a consumption expenditures, whether indulge in a vicious competition? Whether a poor business environment? Marketing is another way encourage people engaged in unethical and consumer rights?

In other words, Rugou or inguinal, they are not purple cows, even purple and inguinal Rugou cattle, cattle is the focus of attention should also be attracted here. Like a Japanese instant noodle advertisements, the flavor is the focus of instant noodles, instant noodles and between, what a great connection? Certain to bring her erotic or sexually suggestive in the chest when the topic will highlight the characteristics of instant noodles?

big money

Even American football Super Bowl aspirations of all time, and hinted that it would not be too spread some? Sexually suggestive sometimes aroused public resentment, not necessarily a panacea! American football Super Bowl advertising per second NT 2.5 million yuan asking price for the major vendors, is also the first

Singer Timberlake s groping for Jenna Jackson in the 2004 Super Bowl performance, Lu milk online, making the annual American football championship battle foul, responsible for the broadcast of the CBS television stations, Jenna Jackson, External Affairs Statins, the unit responsible for the planning and Taiwan have been repaired MTV penalized. 00

So in 2005 organisers of the programme on the process to extremely strict attitude of gatekeeper, together with the match broadcast advertising is a further post-mortem examination, as long as the slightest doubt on sexually suggestive be removed.

Ford s new ads this is a priest gave a careless father left the keys, and then for Ford s luxury vehicle owners expressed envy of expression. Lust

But in the advertisement film, the father with a little girl and the priest show Lust plates, organizers were advertising that implies strong criticism, it is better not to broadcast more appropriate.

Of the topic is never lacking, but even instant noodles, sporting contest should be involved in, would have been too much head?

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