Bitchy blog has editors in a frenzy

Madison, Vogue, Harper's Bazaar, Cosmopolitan and Shop Til You Drop.

In one entry on the blog, a contributor exposed the nasty and bitchy world where staff feel they must wear four-inch heels just to be a part of the fashion industry.

When I worked at the nastiest of all, labels on the back of outfits were routinely checked, the blog said.

I mean it! You were grabbed as you walked by, with women exclaiming, 'Oh, my God! I had David Lawrence once but I was so embarrassed I ripped out the tags and sewed in a more acceptable brand. '

According to MagHag, one magazine editor reads a novel under her desk before nipping off for a chardy at a three-hour lunch.

And most of the staff, the blogger writes, spend too much time having Botox injections to make an appearance in Sunday social pages.

The revelations are so close to the bone that insiders say the magazines have launched a witch-hunt to identify and sack MagHag.

But in an email exchange with The Sunday Telegraph last week, MagHag said she couldn't care less.

I've been getting some catty comments from what appear to be magazine girls at work who don't like my blog, or the fact I'm telling everyone that the world of magazines isn't all as glossy and 'muah-muah' as they want it to appear, she said.

I found it very interesting that so many girls are now on it discussing things I touch upon, like unpaid work experience and the horrible jobs they have to do, or how certain editors are happy to receive things from designers like Chanel and Prada but can be heard taking the p*** out of some unfashionable gifts.

A letter sent to 4inchheels last month warned: You are being investigated.

MagHag is thought to work for ACP Magazines on level five where Cosmopolitan, Shop Til You Drop and Harper's Bazaar are based.

When I dared to bring a plain salad sandwich, the foodies among them lamented at my lack of culture - salad being soooo pedestrian compared with dining out and chardying your nut off, a contributor to the site said.

Editors such as Paula Joye (Madison), Alison Veness-McGourty (Grazia) and Mia Freedman (formerly of Cosmopolitan) have been thrown into a tizz.

It is understood ACP executives have compiled a list of staff who were absent from work on the same day MagHag wrote that she had taken a sickie .

The site has drawn parallels with the book and film expose of bitchy New York fashion publishing, The Devil Wears Prada.

4inchheels claimed Dolly magazine had advertised a position for $20,000 a year and another blogger alleged Freedman had sent a work-experience girl to buy her son a banana.

The whole of ACP is in a spin trying to investigate who it is, a senior source at ACP said. Editors are trying to decipher if their staff are involved and senior management are observing it closely.

It's disgraceful; it's horrible the level of bitchiness.

In the email interview with The Sunday Telegraph, MagHag said she was not overly concerned about losing her job or her identity being discovered.

She said she had not been warned by ACP executives to stop the blog, but had received catty comments from colleagues on her site.

Cosmopolitan beauty editor Leigh Campbell posted a public letter to MagHag on Friday morning, condemning the site.

Her comments followed a blog titled The perils of the freebies , which criticised beauty editors for using face peels, Botox and collagen to look like a Mattel Barbie and gain coverage in the Sunday newspaper social pages.

If you had any sort of knowledge or idea, you would know that beauty editors are just as hard-working and passionate as any other journalist, Ms Campbell wrote.

Right now your negativity is poisoning you and the world has no time for pathetic people.

MagHag said her idea for the blog developed after a conversation with a friend.

She said she didn't imagine her site would become popular beyond the magazine industry.

It took me a while to learn how to blog, but if more than 50 million people can do it, why not me? she said. All I needed was a point of difference.

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